It All Starts with Marketing: 201 Marketing Tips for Growing a Dental Practice Hardcover – July 15, 2013
Author: DMD MPH MS Dr. Ann Marie Gorczyca ID: 1935953567
From the Back Cover
"What a gift to a new doctor wanting to generate happy patients and future referrals."
-Rosemary Bray, Speaker, Trainer and Consultant to the Dental and Orthodontic Profession
"This publication deserves the attention of all who want to continue to grow and thrive in today’s professional marketplace."
-Michael Cohen, D.D.S., M.S., Periodontist, Founder, The Seattle Study Club
"This is the ‘Go-To’ marketing manual for dentists and dental specialists! It’s packed with marketing tips that really work specifically for the dental practice!"
–Judy Kay Mausolf, Coach, Speaker, Author & Practice Riser
"Without question, this book is a requirement for every dentist and dental specialist determined to build an elite practice."
-Neal D. Kravitz, D.M.D., M.S., Kravitz Orthodontics, South Riding, Virginia
"This book fills the knowledge gap that most of us have on how to successfully market and attract new patients."
-Lee Ann Brady, D.M.D., Speaker, Dentist, Desert Sun Smiles, Glendale, Arizona
"This book is filled with simple ideas you can implement today, whether you are a new or established dental practice owner or in general or specialist practice."
-James Goolnik, B.D,S., M.Sc., Dentist and Author of "Brush", London, England
"This book will serve as an invaluable resource with diverse and easy-to-implement marketing ideas, solid advice and proven strategies for strengthening and growing your dental or specialty practice."
-Maureen Valley, D.M.D., M.P.H., M.S., Orthodontic Specialist, Associate Professor, University of the Pacific, Arthur A. Dugoni School of Dentistry
"This book is a fresh and energetic look into marketing with concepts that apply directly to dentistry."
-Jay Wirig, Managing Partner, Thomas, Wirig, Doll, CPAs to Dentists and Physicians
About the Author
Dr. Ann Marie Gorczyca is a Clinical Adjunct Professor of Orthodontics at the Arthur A. Dugoni School of Dentistry, University of the Pacific, where she speaks on practice management topics including marketing, teamwork, treatment coordination, customer service, management systems and human resource management. She was a marketing speaker at the 2011 and 2012 American Association of Orthodontists (AAO) Annual Sessions. Formerly a faculty member at UCSF School of Dentistry, she has received teaching awards from UCSF and University of the Pacific Dental Schools. Dr. Gorczyca is a Diplomate of the American Board of Orthodontics and is in private practice in Antioch, California. She lives in Northern California. This is her first book.
Hardcover: 174 pagesPublisher: Authority Publishing (July 15, 2013)Language: EnglishISBN-10: 1935953567ISBN-13: 978-1935953562 Product Dimensions: 6.1 x 0.4 x 9.2 inches Shipping Weight: 12 ounces (View shipping rates and policies) Best Sellers Rank: #149,087 in Books (See Top 100 in Books) #10 in Books > Medical Books > Dentistry > Dental Office Practice #1211 in Books > Business & Money > Marketing & Sales > Marketing
As the owner of a new startup orthodontic practice, I was extremely happy when I learned that this book was around. It is full of great ideas that I was able to immediately start using. Also, orthodontists are famous (more like infamous) for being highly territorial and competitive. In this regard, Dr. Gorczyca is like a breath of fresh air. She is, unfortunately, one of our few colleagues who genuinely cares about the well being of other dentists and specialists. She shares her "secret sauce" freely and openly, as she is secure enough in her own success to not engage in the silly chest puffing and dirty tactics of other orthodontists. Thank you, Dr. Gorczyca, for writing this excellent book.
This book is full of great tips and ideas that are not only quick and easy to implement, but they WORK! It’s a fantastic read with readily available resources! Her energy is noticeable in every page! It’s been amazing to see the results we’ve had. It’s a must read and must have for any practice who is ready to take it up a notch and think about growth with an emphasis on above and beyond service! I’m so glad it’s a part of my marketing tool kit!
-Deana Zost
Office Manager
I work a lot with new grads, fresh out of school and starting their first practice. There are a million decisions to be made in those initial months of building a successful practice, and I think getting the message out about the service they have to provide must be at the top of their list. This book is a must have and I will be recommending it often.
Great marketing doesn’t have to cost a lot of money, or be complicated. Dr. Gorczyca reminds us of the importance of building a real relationship with your community, focusing on a few things each month to excel at, and committing to excellence in the way you interact with your team and your patients. This book is packed with tips for improving your marketing and communication with your patients, responsible parties, staff, and community making this an excellent resource for new grads and established practices alike. ~ Lisa Schuelka, Systems Consultant @ Ortho2 Computer Systems
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