It All Starts with Marketing

It All Starts with Marketing: 201 Marketing Tips for Growing a Dental Practice Hardcover – July 15, 2013
Author: DMD MPH MS Dr. Ann Marie Gorczyca ID: 1935953567

From the Back Cover

"What a gift to a new doctor wanting to generate happy patients and future referrals."
-Rosemary Bray, Speaker, Trainer and Consultant to the Dental and Orthodontic Profession
 
"This publication deserves the attention of all who want to continue to grow and thrive in today’s professional marketplace."   
-Michael Cohen, D.D.S., M.S., Periodontist, Founder, The Seattle Study Club
 
"This is the ‘Go-To’ marketing manual for dentists and dental specialists! It’s packed with marketing tips that really work specifically for the dental practice!"
–Judy Kay Mausolf, Coach, Speaker, Author & Practice Riser
 
"Without question, this book is a requirement for every dentist and dental specialist determined to build an elite practice."
-Neal D. Kravitz, D.M.D., M.S., Kravitz Orthodontics, South Riding, Virginia
 
"This book fills the knowledge gap that most of us have on how to successfully market and attract new patients." 
-Lee Ann Brady, D.M.D.,  Speaker, Dentist, Desert Sun Smiles, Glendale, Arizona 
 
"This book is filled with simple ideas you can implement today, whether you are a new or established dental practice owner or in general or specialist practice."
-James Goolnik, B.D,S., M.Sc., Dentist and Author of "Brush", London, England
 
"This book will serve as an invaluable resource with diverse and easy-to-implement marketing ideas, solid advice and proven strategies for strengthening and growing your dental or specialty practice."
-Maureen Valley, D.M.D., M.P.H., M.S., Orthodontic Specialist, Associate Professor, University of the Pacific, Arthur A. Dugoni School of Dentistry
 
"This book is a fresh and energetic look into marketing with concepts that apply directly to dentistry."
-Jay Wirig, Managing Partner, Thomas, Wirig, Doll, CPAs to Dentists and Physicians

About the Author

Dr. Ann Marie Gorczyca is a Clinical Adjunct Professor of Orthodontics at the Arthur A. Dugoni School of Dentistry, University of the Pacific, where she speaks on practice management topics including marketing, teamwork, treatment coordination, customer service, management systems and human resource management. She was a marketing speaker at the 2011 and 2012 American Association of Orthodontists (AAO) Annual Sessions. Formerly a faculty member at UCSF School of Dentistry, she has received teaching awards from UCSF and University of the Pacific Dental Schools. Dr. Gorczyca is a Diplomate of the American Board of Orthodontics and is in private practice in Antioch, California. She lives in Northern California. This is her first book.

Hardcover: 174 pagesPublisher: Authority Publishing (July 15, 2013)Language: EnglishISBN-10: 1935953567ISBN-13: 978-1935953562 Product Dimensions: 6.1 x 0.4 x 9.2 inches Shipping Weight: 12 ounces (View shipping rates and policies) Best Sellers Rank: #149,087 in Books (See Top 100 in Books) #10 in Books > Medical Books > Dentistry > Dental Office Practice #1211 in Books > Business & Money > Marketing & Sales > Marketing

As the owner of a new startup orthodontic practice, I was extremely happy when I learned that this book was around. It is full of great ideas that I was able to immediately start using. Also, orthodontists are famous (more like infamous) for being highly territorial and competitive. In this regard, Dr. Gorczyca is like a breath of fresh air. She is, unfortunately, one of our few colleagues who genuinely cares about the well being of other dentists and specialists. She shares her "secret sauce" freely and openly, as she is secure enough in her own success to not engage in the silly chest puffing and dirty tactics of other orthodontists. Thank you, Dr. Gorczyca, for writing this excellent book.

This book is full of great tips and ideas that are not only quick and easy to implement, but they WORK! It’s a fantastic read with readily available resources! Her energy is noticeable in every page! It’s been amazing to see the results we’ve had. It’s a must read and must have for any practice who is ready to take it up a notch and think about growth with an emphasis on above and beyond service! I’m so glad it’s a part of my marketing tool kit!
-Deana Zost
Office Manager

I work a lot with new grads, fresh out of school and starting their first practice. There are a million decisions to be made in those initial months of building a successful practice, and I think getting the message out about the service they have to provide must be at the top of their list. This book is a must have and I will be recommending it often.

Great marketing doesn’t have to cost a lot of money, or be complicated. Dr. Gorczyca reminds us of the importance of building a real relationship with your community, focusing on a few things each month to excel at, and committing to excellence in the way you interact with your team and your patients. This book is packed with tips for improving your marketing and communication with your patients, responsible parties, staff, and community making this an excellent resource for new grads and established practices alike. ~ Lisa Schuelka, Systems Consultant @ Ortho2 Computer Systems
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Basic Statistics for the Health Sciences 5th Edition PDF

Basic Statistics for the Health Sciences 5th Edition
Author: Jan Kuzma ID: 0072844035

Hardcover: 400 pagesPublisher: McGraw-Hill Humanities/Social Sciences/Languages; 5th edition (October 22, 2004)Language: EnglishISBN-10: 0072844035ISBN-13: 978-0072844030 Product Dimensions: 7.4 x 0.8 x 9.4 inches Shipping Weight: 14.1 ounces Best Sellers Rank: #405,678 in Books (See Top 100 in Books) #109 in Books > Textbooks > Medicine & Health Sciences > Research > Biostatistics #176 in Books > Medical Books > Basic Sciences > Biostatistics #902 in Books > Textbooks > Medicine & Health Sciences > Reference

Although three years have past since the third edition when this edition came out. there is very little difference in the fourth edition. There is a new second author but the first 7 chapters are virtually identical.
The biggest change appears to be the expansion of Chapter 8 from 6 sections to 16 with p-values introduced and explained in various contexts and type I and type II errors introduced one chapter earlier. The introduction of hypothesis testing along with estimation occurs in Chapter 8. This may be helpful to instructors if they tend to strictly follow the order in the text. Chapter 9 is somewhat shorter. These two chapters are now organized by one and two sample problems rather than by estimation and testing. It is not clear to me that this is a better way to organize and introduce the material.

In the end, the text is only 15 pages longer than the third edition and there are no new chapters. There seem to be fewer exercises overall.

Although there are noticeable differences in Chapters 8 an 9, there is very little difference in the other chapters. Most of the exercises are the same (with a few deleted from the new edition).

The authors claim to put more emphasis on the use of computers to solve problems. But this is not easily discernable. I only noticed some brief mention of SPSS version 9 in the ANOVA chapter.

The book I wrote with Robert Friis was intended for the same audience of students and includes a larger assortment of techniques including an introduction to bootstrap methods.

As a statistics tutor, I have had to spend countless hours explaining to students the content of this book due to its lack of ability to make concepts clear. This book assumes that the reader has a background in statistics and does not need detailed explanations. I have had to use my personal statistics book (Elementary Statistics by Mario F. Triola) to properly teach the students statistics. This book is frustrating to say the least.

The book is well organized from start to finish, and builds well on the topics as they are presented. Unfortunately, it often makes assumptions about the reader’s knowledge of the topic, usually around formula usage that is confusing and difficult.
As a primer for statistics, this one falls a little short.

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Biochemistry: Concepts and Connections Kindle Edition PDF

Biochemistry: Concepts and Connections (2 downloads) [Print Replica] Kindle Edition
Author: Dean R. Appling ID: B00SZECMAY

Done.
File Size: 130664 KBPrint Length: 912 pagesSimultaneous Device Usage: Up to 2 simultaneous devices, per publisher limitsPublisher: Prentice Hall; 1 edition (January 14, 2015)Publication Date: January 14, 2015 Sold by:  Digital Services, Inc. Language: EnglishID: B00SZECMAYText-to-Speech: Not enabled X-Ray: Not Enabled Word Wise: Not EnabledLending: Not Enabled Enhanced Typesetting: Not Enabled Best Sellers Rank: #807,977 Paid in Kindle Store (See Top 100 Paid in Kindle Store) #144 in Kindle Store > Kindle eBooks > Nonfiction > Science > Biological Sciences > Biochemistry #304 in Kindle Store > Kindle eBooks > Nonfiction > Science > Chemistry > General & Reference #1572 in Books > Engineering & Transportation > Engineering > Bioengineering > Biochemistry

It’s no Klein Organic Chemistry text but it does the job for a one semester course. Minute mistakes and lack of clarification here and there but lots of diagrams and illustrations to elucidate content. Be aware that my entire class had issues with the Mastering Chemistry code, requiring sorting out through customer service but did get eventual access to the online content. It may be worth it to buy used (sans code) and buy the code separately direct from Pearson’s website if your professor requires it.

The book was brand new and arrived quickly with additional resources as promised.

Great! Had both the hard cover book and mastering biochem

Biochemistry Concepts and Connections 2 downloads Biochemistry Concepts and Connections 2 downloads Kindle edition by Dean R Appling Spencer J Anthony Cahill Christopher K Mathews Download it once and Amazon com Customer Reviews Biochemistry Concepts Find helpful customer reviews and review ratings for Biochemistry Concepts and Connections 2 Concepts and Connections 2 downloads Kindle Edition

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Fundamentals of Anatomy & Physiology 10th Edition PDF

Fundamentals of Anatomy & Physiology (10th Edition) 10th Edition
Author: Frederic H. Martini ID: 0321909070

About the Author

Dr. Frederic (“Ric”) Martini received his Ph.D. from Cornell University in comparative and functional anatomy for work on the pathophysiology of stress. He is the lead author of nine undergraduate texts on anatomy and physiology or anatomy.  Dr. Martini is currently affiliated with the University of Hawaii at Manoa and has a long-standing bond with the Shoals Marine Laboratory, a joint venture between Cornell University and the University of New Hampshire. Dr. Martini is now a President Emeritus of the Human Anatomy and Physiology Society (HAPS) after serving as President-Elect, President, and Past-President over 2005-2007. Dr. Martini was a member of the HAPS committee that established the course curriculum guides for A&P.
 
Dr. Judi L. Nath is a biology professor at Lourdes College, where she teaches anatomy and physiology, pathophysiology, medical terminology, and pharmacology.  She received her Bachelor’s and Master’s degrees from Bowling Green State University and her Ph.D. from the University of Toledo. Dr. Nath is devoted to her students and strives to convey the intricacies of science in a captivating way that students find meaningful, interactive, and exciting. She is a multiple recipient of the Faculty Excellence Award, granted by the college to recognize her effective teaching, scholarship, and community service. She is active in many professional organizations, notably the Human Anatomy & Physiology Society (HAPS), where she has served several terms on the board of directors. 

Hardcover: 1264 pagesPublisher: Pearson; 10 edition (January 25, 2014)Language: EnglishISBN-10: 0321909070ISBN-13: 978-0321909077 Product Dimensions: 9.1 x 1.8 x 10.9 inches Shipping Weight: 6.8 pounds (View shipping rates and policies) Best Sellers Rank: #35,004 in Books (See Top 100 in Books) #30 in Books > Textbooks > Medicine & Health Sciences > Medicine > Basic Sciences > Physiology #42 in Books > Textbooks > Science & Mathematics > Biology & Life Sciences > Anatomy & Physiology #59 in Books > Medical Books > Basic Sciences > Physiology

Great book, same as my other classmates, as far as I can tell… Except for one thing. I am a college student. I buy books and then resell them, like most other students. Books are expensive, especially those for science classes. This was no exception. I was incredibly disappointed when the book came in the mail with blackout tape on parts of it. Specifically the parts where, "Instructor’s review copy, not for resale", was printed. I think it’s a little unethical to be selling something that is SPECIFICALLY marked with the words, "Not for resale", am I right? My professor was even disgusted. I’m not buying from this seller again.

I bought the loose leaf. Product did NOT arrive with the pearson access code.

Did not accept my return because it was "damaged". Used the book once, no way I damaged it. Came with a little mark on the cover, guess it was enough… If you do rent, make sure its flawless when you get it.
Chegg all the way.

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Manual for Pharmacy Technicians Kindle Edition

Manual for Pharmacy Technicians Kindle Edition
Author: Bonnie S. Bachenheimer ID: B005SMAPC8

Done.
File Size: 8710 KBPrint Length: 600 pagesPublisher: American Society of Health-System Pharmacists; 4th Edition edition (September 10, 2010)Publication Date: September 10, 2010 Sold by:  Digital Services, Inc. Language: EnglishID: B005SMAPC8Text-to-Speech: Enabled X-Ray: Not Enabled Word Wise: Not EnabledLending: Not Enabled Enhanced Typesetting: Not Enabled Best Sellers Rank: #487,522 Paid in Kindle Store (See Top 100 Paid in Kindle Store) #111 in Kindle Store > Kindle eBooks > Medical eBooks > pharmacology > Pharmacy #852 in Books > medical books > Pharmacology > Pharmacy #1406 in Kindle Store > Kindle eBooks > education & Teaching > Teacher Resources > Pedagogy

This is the book required for class, but it has mistakes in formulas and is not as easy to comprehend as some other books, but does have the answers to problems and self assessment questions.

Shipped on time, arrived in excellent condition. This was purchased for my fiancee’s training program, as it is a required text. Good information, very well put together by her report. Thanks.

Very concise overview of the subject matter, suitable for pharmtechs.
The pharmaciology chapter (drugs classification) can use more elaboration to make it more useful.
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Alfred’s Basic Piano Library

Alfred’s Basic Piano Library: Lesson Book Level 1A Paperback – January 31, 81
Author: Willard Palmer IDENTITY: 0882847880

Collection: Alfred’s Basic Piano LibraryPaperback: 64 pagesPublisher: Alfred Audio; 3rd release (January 23, 1981)Language: EnglishISBN-10: 0882847880ISBN-13: 978-0882847887 Product Styles: 0. a couple of x 13. 5 a 8. a few inches Shipping and delivery Weight: almost eight ounces (View shipping prices and policies) Best Retailers Rank: #17, 135 within Books (See Top 75 in Books) #90 in  Books > Arts and photography > Music > Instruments > Piano #110 in  literature > Joy & Enjoyment > Printable music sheets & Ratings > Arrangement > Piano #176 in  Books > Arts and Photography > Music > Theory, Structure & Effectiveness > Teaching & Examine

I have trained piano instructions for over 20 years. In that time, Over the internet that Alfred’s Basic Piano Library Level 1A is fantastic for young newcomers. When youngsters are about 5-6 years old, they may have trouble managing their hands and wrists, as well as multi-tasking. So , understanding how to use fingertips correctly, count up, and learn standard names is often very frustrating. Within ABPL Level 1A, young children do not have to the names on the notes at the start. They simply play the particular notes in line with the numbers of their particular fingers. Typically the notes rise or over the scale, but are not over a staff. Therefore , they know fingering plus counting, although not letter brands for the to begin with several weeks.
Level 1A as well introduces M D At the first and F within the bass. This is certainly better for your children since they often blunder B under middle M for Deborah above midsection C. In addition, they mistake A for At the, and Gary the gadget guy for Farrenheit, and the other way round. B A and Gary the gadget guy in the striper clef (right below midsection C) are certainly not introduced right up until later within the series.

When Alfred’s was popular for a long time and this publication moves at the good rate for the teen beginner, I just stopped deploying it a number of years in the past. I recently acquired another for the reason that I’ve been examining new plus old violin methods ?nternet site continue training. There is simply too much time used in constrained hand placements so that pupils learn to partner certain paperwork with specified fingers, there is not enough time invested in musicianship, as well as the student won’t learn to be comfy with the whole keyboard, and so forth Better approaches are around. For the teen beginner, the background music Tree will do a lot more for your student (it’s on, below http://www..com/Music-Tree-Musical-Frances-Students/dp/0874876850 ), and for the marginally older novice there are other approaches. For almost eight & upwards beginners, the particular Robert Rate books http://www..com/s/ref=nb_sb_ss_i_5_11?url=search-alias%3Daps&field-keywords=robert+pace+piano+method&sprefix=robert+pace are much much better. doesn’t hold all of the best methods, nevertheless has both of these.

I chose this guide to teach some sort of 6 yr old new university student. It’s a delightful book since it progresses slowly- each webpage introduces a particular new principle and has the kid practise this in tiny steps. It can be perfect for the reason that child will not become overcome. The designs are really wonderful too. As well as the print is normally big plus spacious-looking. Also you can get it using a CD which goes along with this for $1 more.

Following ordering the particular Usborne publication here plus finding this crowded plus confusing, I just went to this local audio store plus picked this guide out of all the beginning . piano publications. It’s a great one.
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